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Brand Story

2006

Clinical Beauty Begins

Launch of It’s Skin and the signature Power 10 Formula line.

2007

Innovation Recognized Globally

Power 10 Formula selected as Maeil Economy’s Hit Product of the year.

2009

Luxury Meets Science

Launch of Prestige Crème d’Escargot, introducing clinical luxury skincare.

2014

Awarded for Excellence

Prestige Crème d’Escargot wins the Gold Award at Monde Selection.

2015

Global Expansion Begins

Establishment of It’s Skin China Co.
and listing on the Korea Exchange (KRX).

2016–2017

A New Chapter

Integration with Hanbul Cosmetics —
launching It’s Hanbul and winning Korea First Brand Award.

2018

Consistent Global Quality

Prestige Crème d’Escargot earns 5th consecutive Gold Award;
Power 10 Formula wins Silver.

2019–2020

Legacy of Trust

Prestige Crème d’Escargot achieves 6 consecutive Gold Awards, symbolizing timeless excellence.

It’s Skin — Clinical Solutions by Dermatologists

Where nature’s purity meets clinical science.

Dermatologist-Developed Confidence

Formulated through professional clinical insight, delivering dermatologist-grade skincare you can trust.

Nature Meets Advanced Skin Science

Pure natural extracts are refined through cutting-edge dermatological technology to unlock their most active potential.

Awakens Skin’s Inner Vitality

Goes beyond “natural care” — revitalizes your skin’s own energy and restores its healthy balance from within.

Gentle, Safe, and Stable Formulas

Minimized preservatives and high-purity ingredients ensure low irritation and long-term skin comfort.

It’s Skin’s Research Spirit

We deliver authentic skincare solutions that not only ensure proven efficacy but also touch upon the sensory experience.

It’s Skin’s Skin Philosophy

Just as each of us is born with our own name, we are born with our own unique skin.
It’s Skin provides skincare solutions to help perfect your skin—not anyone else’s, but your very own.

Clinical Skin Solutions

Throughout a lifetime, skin undergoes countless changes—with age, with every season, even from morning to night.
For each of these changes, It’s Skin offers specialized, clinical skincare solutions for every skin.

Be Myself, Be My Skin

When we say “be myself,” it means we are all different.
And it is in those differences that true beauty lies.
It’s Skin studies, understands, and respects the diversity of every unique skin type.
Be yourself, be your skin.
Discover the most authentic version of yourself through our advanced skincare research and technology.

Your Skincare Journey Matters to Us

We’re always here to listen. Share your questions or feedback, and our team will respond as soon as possible.